Attribution is not
optimization
Allocate and optimize your marketing budgets with our B2B media mix modelLearn More
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We align your data and analytics with corporate goals and strategies by implementing best practices in data warehousing, visualizations, and predictive analytics.
Business Intelligent Services
Harness the power of your data with AlignBI, making it
accessible to everyone in the enterprise.
B2B Media Mix Modeling
Our favorite business intelligence use case! We have decades of experience building marketing analytics solutions that leverage BI tools. The advantage of using a BI tool for marketing analytics is you can build and customize as many reports as you need. Our favorite marketing analytics tool right now is a media mix model. Media mix models use data science to prescribe an optimal budget mix across all of your marketing channels and across a range of budget levels for quick “what-if” scenario planning. Our models save time during the budget planning process and increase confidence in marketing’s contribution to the business.
2024 Guide to B2B Marketing Budget Allocation and Optimization
Even with the myriad of problems surrounding outdated attribution and marketing budget planning, the future looks bright for B2B marketers. Download this guide to learn better strategies for allocating and optimizing your B2B marketing budgets.
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Fractional CDO
Small and medium-sized businesses usually can’t afford to create an executive position just to manage their data. But this doesn’t mean they can afford to ignore their data needs, either. This is why Align BI offers Fractional chief data officer services, which help companies get all of the benefits of having a CDO at a much lower cost.
Your data Warehouse is not a data strategy
Align BI is here to help you harness the power of your data, making it available to anyone in the entire enterprise. We specialize in aligning data and analytics to corporate goals and strategies using BI best practices in data warehousing, visualizations and predictive analytics. We even help businesses find ways to monetize their data.
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Business Intelligence Consulting
Whether you have business intelligence tools that you’re looking to get more value out of or you’re looking for help standing them up for the first time, Align BI can help. We’ve built and improved data warehouses, dashboards, and data science models across many industries, including banking, supply chain, B2B, B2C, and energy. We’d love to learn more about where you’re at and where you need to go. We can both layout the data strategy and then build the data products.
Why Align BI Mini Ebook
Align BI is here to help you harness the power of your data, making it available to anyone in the entire enterprise. We specialize in aligning data and analytics to corporate goals and strategies using BI best practices in data warehousing, visualizations and predictive analytics. We even help businesses find ways to monetize their data.
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Please contact our team today if you’d like to learn more about our media mix models, fractional chief data officer engagements, or business intelligence consulting