You’ve probably seen this stat around the last few years: the average tenure of a CMO is 2 years;...
Is there a generative AI approach to marketing measurement? In the world of B2B marketing analytics, most companies are...
Highlighted Summary: Situation Simpro, a growing job management software company, faced challenges with marketing attribution and budget allocation. Traditional...
Highlighted Summary: Situation OpenText, a leader in enterprise information management, found itself facing challenges with budget allocation and campaign...
Key results: → Real-time insights into every marketing channel → Reduced CAC, higher ROI on the right marketing channels ...
While media mix models (MMMs) have been around for decades, they’re surprisingly not very prevalent in B2B marketing. And if...
5 Questions Your Marketing and Sales Funnel Insights Should Answer While most businesses can likely pull up the basics...
Key Results: With the transition from marketing arts to the science of marketing—many companies struggle to get insights early...
Effectively running a business in the digital age is complicated, to say the least. With an endless amount of...
One of the first questions people usually ask us is, “What exactly do you guys do?” Our answer in...
What Are KPI’s? Anybody who has some experience working in the world of business and entrepreneurship has likely heard...
Predictive analytics is an incredible tool that can make a huge positive impact on your company. From optimizing marketing...
The unified modeling language, otherwise known as UML, is a developmental language in the field of software engineering that...
There is an incredible amount of data in the world. Data is an invaluable resource that is vital for...
What is Data Mining? Data Mining isn’t a term most companies and individuals are unfamiliar with, however, there seems...
In our last blog, we discussed the basics of data mining and its importance to your business. With the...
Artificial intelligence, or AI, gets thrown around so much in the business and technology fields, nowadays, that it seems...
Writing a business plan is a daunting, but necessary, task. Doing so can help take your business to new...
It may surprise you that a successful executive dashboard initiative is not just about the data. It probably varies...
When you own a business, the most important thing is your revenue. You can’t keep your business running without...
Owning a business is hard work, there’s no way to get around that. That’s just the truth of it....
We all know that scaling your business and achieving the growth that you desire can be much easier said...
Managing your employees is a job in and of itself. At first glance, it seems easy to put a...
Data monetization is far from a new concept, however, you may be surprised to know that not every company...
