Highlighted Summary: Situation Simpro, a growing job management software company, faced challenges with marketing attribution and budget allocation. Traditional linear attribution models limited their ability to track marketing’s true impact, as these models required direct, traceable links between marketing efforts and closed deals. As Louisa Smythe, Director of Global Marketing Operations noted, “In a...
Writing a business plan is a daunting, but necessary, task. Doing so can help take your business to new heights, oftentimes by putting yourself in a better position to secure further funding, but also just by making it clear to the entire organizational team what the overall goals are for the company. Here is...
When you own a business, the most important thing is your revenue. You can’t keep your business running without revenue. Before you start your business, a lot of people assume that your customers will find you on their own, and be interested in buying your product without needing prompting from you. In most cases,...
Owning a business is hard work, there’s no way to get around that. That’s just the truth of it. You learn so much about owning a business in the first few years, but you never really stop learning and growing as you own a business. Eventually, you’ll look back at the person you were,...
